who's afraid of social media

every time I turn around lately, I am reading another blog post about why companies are hesitant to embrace social media. the thing about it is most of their concerns are there whether they are part of social media or not. for example, their concern that they can not control what is being said about them in social media. well, people will talk about you in social media whether you are involved in it or not. so, take the plunge and get involved in social media, that way you can be part of the conversation. there, that's my 2 cents!

social media is not a guinea pig

so, here's the deal, I do a lot with social media, between my personal obsession with it, my work with Waco Social Media, and the little bit of it that I do for my work.  I also read a lot of blog posts and articles on social media in the workplace and what always seems to fascinate me is the amount of businesses that treat social media as if it is a guinea pig, something that they are just going to "try out" and see if it works for them.  this does not work for 2 reasons:

1. if you are not truly invested in social media, people can tell and you are not going to get the results that you want from it
2. you never get a second chance to make a first impression, so make sure you make the best impression you can with your social media presence

I think social media is a great tool for many business to get the word out about their company with little or no monetary investment.  so, my bottom line is if you are going to give social media a try for your company, give it an honest try.  jump in with both feet and don't just dip your little toe in.

that's my soapbox for today, next week I will talk more about why businesses are scared of social media.